Making Customers Happy
Many product decisions are grounded in manufacturing rationale – like which production line to use or the best way to package a product. But, when it comes to product development, it’s important to take the time to listen – really listen – to customers to find out which products they want or what needs they may have. Being able to develop products that solve contractor challenges, improve customers’ homes, and make any outdoor space the envy of the neighborhood is the fuel that drives the AZEK and TimberTech engine. The new Impression RailTM in Bronze is just such a product.
Following the successful launch of Black Impression Rail in 2015, requests immediately began coming in for Impression Rail in another color. Contractors appreciated Impression Rail’s easy installation and homeowners loved the premium look – but they wanted this great product in a different finish. After hearing everyone loud and clear, Impression Rail in textured Bronze, a fashion forward color, is now available!
In case you aren’t familiar with Impression Rail, it is an aluminum railing system that offers an update to wrought iron with lower maintenance material and faster installation. Its classic look creates a striking appearance when paired with any of AZEK’s or TimberTech’s broad palettes of deck colors.
Talk about making life easier for a contractor… Impression Rail installs easily and up to 30 percent faster than other aluminum rail systems (watch video). Its lightweight profile and best-in-class, one person installation method (watch video) save time and labor on the jobsite while eliminating the need for welding equipment, specialty saw blades or other special tools that metal railing often requires.
And, for the homeowner, Impression Rail’s low-maintenance, high-quality powder coated aluminum profiles are engineered for strength, security and aesthetics. It looks stunning as a stand-alone aluminum rail or it can be customized with AZEK’s or TimberTech’s premium composite top rails and post sleeves (watch video).
So, it really is the best of both worlds - quick and easy installation for contractors, great looks for homeowners. And just think, the whole product idea started with simply listening to customers and giving them what they wanted. While that might be a novel concept for some manufacturers, it’s the way AZEK and TimberTech operate. Making customers happy is simply part of the DNA.